We send the website
before we send the pitch.
Brickbench finds Sydney SMBs with a weak, mobile-broken, or missing website, then sends each one a tailored AI-built demo of what a rescue looks like — before any human ever picks up the phone.
Engineered to stay compliant with the Australian Privacy Principles and the Spam Act 2003.
Tech audit score
58/100
Fix window
5 days
Best fix
New build · 5 days · A$2,800
How it works
From discovered to rescued in four automated stages.
No discovery calls, no proposal decks, no two-week workshops. Every prospect gets a tailored demo before the first email lands.
- 01
Discover
Continuously scan Google Business Profiles, directories, and the open web to surface Sydney SMBs with weak or missing sites.
- 02
Score
Auto-rank candidates on speed, mobile-broken pages, design age, AEO gaps, and GBP signals — the ones that matter before a salesperson ever shows up.
- 03
Build demo
Generate a tailored mock site per prospect using their trade, brand, and service area — proof material before any human contact.
- 04
Outreach
Send a compliant, personalised cold email featuring the demo. Triage replies, qualify, and hand off to conversion — all from one operator.
Built for Sydney
Western Sydney SMBs are the most under-served vertical in Australian web — and the easiest to actually help.
We focus on the trades, hospitality, and professional services that established agencies treat as “too small to bother with.” Most still take inquiries by phone. Most don’t know their site is broken on a Pixel. Most will never fill out a lead-form to find out.
- TradesPlumbers, sparkies, concreters
- HospitalityPubs, cafés, venues
- ProfessionalSolicitors, accountants, clinics
- Local retailBoutiques, repair, services
Live pipeline
Plumbing & drain
Western Sydney
58/100
mobile-broken
Café & restaurant
Inner West
71/100
dated design
Concreting
South-West
49/100
no SSL
Solicitor
Parramatta CBD
66/100
GBP inconsistent
Example verticals, scored and queued. Your industry can be next.
What we build
One-time project fees. No retainers, no monthly minimums.
Three build tiers, sized to the website the prospect actually needs — not the one an agency wants to sell them.
SMB rescue
A working site, fast
typical range · 1–3 week turn-around
- Modern WordPress or static build (5–9 pages)
- Mobile-first design tuned for an SMB trade
- Local SEO foundations + Google Business Profile tidy
- Single launch call + handover
Lead-gen site
A site that pulls enquiries
typically A$25k · 3–6 week turn-around
- Conversion-first IA + A/B-tested layouts
- CRM + form-to-email plumbing wired in
- Tracking + call attribution set up properly
- AI-search-optimised landing pages, schema + GBP tuning
- Project fee quoted after scoring — pipeline-already-trusted SMBs first
Add-on retainers
One-time project + optional monthly
per month · cancellable
- AEO content refresh + monthly posts
- Google Business Profile tuning + reply triage
- Quarterly site / speed audit
- Hands-off — operator-managed, no dashboards
Add-on monthly retainers — AEO content refresh, Google Business Profile tuning, ongoing site edits — are quoted per build, never bundled.
Outreach that stays legal
Built to pass the Spam Act 2003 — not just to look like it.
Australian Privacy Principles
Every prospect gets an opt-out link in the first email; data is deleted within 30 days on request, and only the minimum needed for outreach is collected and stored.
Spam Act 2003
All cold email carries sender identification, a physical address, and a functional unsubscribe. No purchased lists, no scraped inboxes — only businesses Brickbench has independently scored.
No dark patterns
Demos are sent as a PDF, never a login wall. Replies go to a real operator, not a chatbot loop, and are answered within a business day.
Proof → contact → close
Outreach is sequenced so prospects only see a sales call after they’ve already engaged a tailored demo — no spammy pressure on un-qualified inboxes.
Get in touch
If your Sydney business has a website, your business is on Brickbench’s prospect list — that’s the point.
Skip the discovery call: send the inbox a one-liner about the business and the existing URL (if any). Expect a tailored demo back, not a Calendly link.
One operator · response within a Sydney business day.
Self-qualify
Or short-cut the scan.
Tell us where you are and we'll prioritise the audit — a tailored demo lands in your inbox before the first phone call.